Adderall Use in College Students

Adderall engross in College StudentsThe stress and demand of college on students only seems to be increasing with little ways to cope. many burn downt cope with it and drop out, others struggle through it giving what they keister, for several(prenominal) others though, they rely on neuro-enhancing medicines to increase the brains capability to focus and perform. Adderall is a common drug found in this function, a grand with many others, and it is a legal prescription drug subscribed for ADHD. It enhances the processing speed and energy levels of the user, the defining reason it is reformatory to college students. However helpful it whitethorn be considered, there are health risks that come from taking adderall. Margaret Talbot, a writer of The New Yorker, reports, do drugss such as adderall asshole cause nervousness, headaches, sleeplessness, decreased appetite, among other side make.(654) While headaches and sleeplessness are common, the list only grows with concerning occ upations. Talbot continues to list risks, noting, The label (an FDA warning) also mentions that adults using Adderall have describe serious cardiac problems(654). So along with even mild health risks, larger ones have been reported and are ac receiptledged by the Food and Drug Administration. Along with risks follows consequences of using Adderall, as reported in a 2011 study, These consequences include suicidal and homicidal ideation, seizure, and various cardiac complications, such as hypertension, hypotension, tachycardia, palpitations, and dsyrhythmias.(Jardin, Looby, Earleywine, 1) Therefore, the misuse of Adderall extends greatly beyond health risks, to loss of life consequences. Another form of health risk, mental rather than psycho-somatic, is the addiction side of the drug and the ignorance of its health risks. Though users go steady it to be harmless, a professor at the university of Michigans Substance Abuse and Research Center, reported that in the previous year 4.1 pe rcent os American undergraduates had taken prescription stimulants for off-label use.(Talbot, 654) That means a general 4.1 percent of American undergraduates abused the prescription drug for purposes other than it should be used. match to Talbot, some other schools reported, the figure was 25 percent, a significantly higher percentage, and A 2002 study at a small college found that more than 35 percent of the students had used prescription stimulants non medically in the previous year(654). These numbers are far apart, but still numbers to be looked at in order notice signs of addiction. An FDA warning on Adderalls label notes that amphetamines have a high potential for abuse and can lead to dependency(Talbot, 654). Once again, a health concern is FDArecognized with the use of Adderall, Yet college students tend to considerAdderall and Ritalin benign, in part because they are plausibly to know peers whohave taken the drugs since childhood for ADHD.(Talbot, 654) If it seemsharml ess to them, how can it be harmful to you, right? Adderall and drugs correspondingit are prescribed for the specific use to help ADHD, for effects we have yet tounderstand. Despite this, the results of an online public poll published by Nature,reported that, 69 percent said that mild side effects were an unobjectionable risk.(Talbot,655) Debatably, the mild risks may be acceptable, but what is to be said close tothe life threatening risks.While they are harmful, it is hardly reported to not be effective. Alex (a Harvard graduate) put it, Productivity is a good thing(Talbot, 655). Adderall and drugs like it are commonly identified as neuroenhancers because of they fact that they are supposed to help with productivity and focus. Alex has also stated though, it only works as a cognitive enhancer insofar as you are dedicated to accomplishing the task at passel(Talbot, 655), so it is not just like they can be taken and automatically help. Alex elaborates, The number of times Ive tak en Adderall late at dark and decided that, rather than starting my paper, hey, Ill organize my entire music library(Talbot, 655) Alex claims, Ive looked back at my papers Ive written on Adderall, and theyre verbose and, with Adderall Id produce two pages on something that could be said in a couple of sentences(Talbot, 655). So while they may help productivity, they go int increase ability to write well. A transhumanist named Seltzer uses, a drug called piracetam(Talbot, 656), which is, not approved for any use by the FDA(Talbot, 656). Upon interview, I asked Seltzer if he thought he should wait for scientific ratification of piracetam. He laughed. I dont want to, he said, Because its working(Talbot , 659). Users report despite the known and unknown risks and design of the drug on the human body and mind, they dont care as long as it is productive and working. This begs a further question, is it worth proscription if people will continue to use it anyways?Though it has such conse quences, why hasnt it been banned. According to Talbot, It makes no sense to ban the use of neuroenhancers. Too many people are already taking them, and the users them to be educate damd privileged peopler who proceed with just enough caution to avoid bunkting into trouble.(659) Talbot makes a point, just like illegal drug trades, people like them, and will likely continue using them. Furthermore, Talbots generalization the users tend to be educated and privilegedwith just enough caution to avoid getting into trouble(659) leads to other point it is the users decision. Talbot claims They can make their own choices about how to alter their minds, just as they can make their own decisions about moldable their bodies. It is the choice and accepted risk of the user to take neuroenhancing drugs, just like smoking and drinking, they have to take all responsibility for the consequences and products. Seltzer believed using neuroenhancers, is like customizing yourself-customizing your br ain (Talbot, 657). In the developing society, it is considered important to let individuals express how they feel, even if it means changing something about them. Socially, using neuroenhancers to develop ones mind in a way they want, may not be looked negatively upon. However, this can lead to professional complications.Use of Adderall in a college setting brings up complications with competition and grades. Some students on, The BoredAt Web Sites(Talbot, 655), present concerns with, Occasional dissents (I think there should be random drug testing at every exam) Considering the performance and focus boost neuroenhancers can provide, this can give a helping hand to studying. While some students use neuroenhancers to get ahead, that leaves the other students at a disadvantage, similar to athletes who dope to get ahead, a newer impression-brain doping(Talbot, 659). And just like sports, College is also competitive, especially focusing at high professionalism doctorate programs, where the best of the best are picked. While banning the use of neuroenhancers may seem like a good idea, the user will not care about if they are banned or not, the problem will still stay present. Talbot spoke to Alex again, saying he had gone back to taking Adderall-a small dose every day. He felt that he was learning to use the drug in a more disciplined manner.(660) It appeared to yield results in a change of mentality and use, as Alex stated, it was less about staying up late to finish homework he should have done earlier, and more about staying focussed on work, which makes me want to work longer hours. The use itself of adderall isnt necessarily that bad part, as it it the misuse for inappropriate reasons to either get ahead or do what should have been done. For Alex, it boiled down to his concept of use, he lateralityled his use of Adderall to improve his work ethic, rather than to demoralize its use for better grades and lack of a work ethic to begin with. Neurohancers dont ne ed to be banned, but rather people need to be educated on the effects and consequences of it, so they can learn to control it in Alexs disciplined manner(Talbot, 660). The drug itself is not the problem, but the misuse and lack of understanding on its use. While banning it is pointless, authoritative it, and how people ethically use it should be the point of focus moving on. Works CitedJardin, Bianca, et al. Characteristics of College Students with Attention-Deficit Hyperactivity Disorder Symptoms Who Misuse Their Medications. Journal of American College Health, vol. 59, no. 5, Apr/May2011, pp. 373-377. EBSCOhost, doi 10.1080/07448481.2010.513073McCabe, Sean Esteban, et al. Non-Medical Use of Prescription Stimulants among US College Students Prevalence and Correlates from a National Survey. Addiction, vol. 100, no. 1, Jan. 2005, pp. 96-106. EBSCOhost, doi10.1111/j.1360-0443.2005.00944.xTalbot,Margaret. Brain Gain The Underground World of Neuroenhancing Drugs. TheNew Yorker,w eb, 19 June 2017, www.newyorker.com/magazine/2009/04/27/brain-gain.

Marketing plan of LOreal Melbourne Fashion Festival

market plan of LOreal Melbourne spurt FestivalListed as a not for profit disposal since 1996, the Melbourne mold Festival Ltd, today know as the LOreal Melbourne Fashion Festival, has always been at the forefront of the fashion world. Over the categorys, the LMFF has become one of Australias top fashion suits and focuses on get markets that argon fashion oriented, social oriented and a mixture of some(prenominal). The issuances success can be recognised by the efforts made by more individuals and businesses that have been with the organisation for many years.On March 14, 2011, the LMFF launched Fashion Full Stop Decades of Australian Fashion, an event that celebrated designers, along with many labels and styles that have shaped Australias history in fashion. With tickets ranging from $79 to $39, 4000 fans filled the Melbourne Convention and Exhibition Centres plenary auditorium. Due to this, the event has been deemed a big(p) priority in future come outs and an extremely important opportunity to raise the profile of the organisation (LOreal Melbourne Fashion Festival Pty Ltd, 2011) Therefore the main objective of this event is to be recognised both nationally and internationally as the leading event of its kind and stimulate activity across the retail, clothing, footwear, and creative sectors.The purpose of this marketing plan is to identify LMFFs many strengths, weaknesses, opportunities and threats and these must be apply in union with several marketing strategies, actions and a budget of $47 200 to eventually achieve the overall objective. Although the beau mondes strengths and opportunities outweigh the organisations weaknesses and threats, the growing competition at bottom the fashion industry and changes in the marketing environment need to be of focus. For the event to be a success, the organisation must modify or keep an eye on the strategies and actions to forthwith reflect these changes.Event InformationThe aim of the Fashion Full Stop Opening Runway event is to celebrate and promote iconic designers, labels, styles and moments from the sixties to today, stimulate sales and present Melbourne as a precinct full of design superiority.Assessment of the selling EnvironmentInternal EnvironmentStrengthsSince the LMFF initiated in 1996, the unique LOreal mark off image has flourished make upd firebrand aw areness, recognition and emotional value to its mark audiencesHas built a reputable media profileHas been able to grow and produce a diverse range of activitiesShowcases many strong brand names and sponsorsgross revenue within Melbourne and other parts of Australia have skyrocketedIncreased staff attitude towards the event, opinions about the event, and expertness and experience during the eventWeaknessesCertain markets are not focused, e.g. low income earners. This may be intentional as the event focuses on exclusivity.Due to the lack of circumstance about the event in regards to online advertising, telev ision advertizings and more, previous customers may have a perception that the event may be sympathetic to the previous year or be similar to competition.External Environment3.21 Micro-EnvironmentCompetitive analysis and Venn DiagramDirect competitors (offer similar, save somewhat differentiated events) allow inLocationPrices heading MarketOfferings and/or SalesDate and timeRosemount Australian Fashion WeekSydneySimilarSameSimilarDifferentMercedes Benz Fashion FestivalBrisbaneSimilar, just offer waive eventsSimilarAchieved an increase of 61% on ticket sales and 33% on attendance in 2008(Lindsay Bennett Marketing, 2010)DifferentMotorola Melbourne Spring Fashion WeekMelbourneNearly all events are freeSimilarVery similarDifferentPerth Fashion FestivalPerthSimilarSameVery similarDifferentNew Zealand Fashion WeekAuckland (outside Australia)Very similarSimilarVery similarSameSimilar offeringsPartyEclecticWell knownSOCIALHIGH PROFILEINTERNATIONALIndirect competitors (seek to provide t he same benefits to the consumers, but in a different form) includePort Fairy category FestivalFuture Music FestivalMoomba Festival3.22 Macro Environment PESTE AnalysisPolitical forces/legal and regulatory influencesThe LMFF is required to uphold and adhere to many political and legal regulatory practices and the most important includeDrinking laws all underage visitors must be accompanied by an adult in bars and dining rooms (LOreal Melbourne Fashion Festival Pty Ltd, 2011).Entry refused entry is given to any person that is affected by alcohol/drugs, behaves aggressively or visits the account of the LMFF or any organisation associated with the LMFF (LOreal Melbourne Fashion Festival Pty Ltd, 2011).Intellectual property in the interest of all the stakeholders, registered designs, trademarks, patents, and copyrights all need to be view by apply intellectual property laws. It encourages technological innovation and artistic expression in industries (Commonwealth of Australia , 2 010).Economic trendsIn economic troubles, fashion, the arts and entertainment a great deal get sacrificed because of a decrease in disposable income. However, the slowdown within worldwide expenditure referable to the impact of the global economic crisis has had a junior-grade effect on the LMFF. In fact, consumers are still spending a large amount of income, see the festival on an annual basis, and sponsorship is still passing strong.Socio-cultural trendsAccording to Easey (2008), fashion is ultimately about change.many of these changes are brought about by designers trying to create something new to satisfy customers, but others are because of influences beyond the harbour of designers or manufacturers.some are within a companys control and others are way beyond it. Therefore, the LMFF opening runway show will have to focus on the stream needs and wants of the target market and visualize a way to satisfy them.Technological trendsIn several industries, the development and ut ilisation of new engine room gives the opportunity of improving a consumers experience. Recently, designers such as Alexander McQueen and Alexander Wang used technology to stream their fashion shows live online (Moore, 2010). The brand DKNY has also started using a barcode technology for invitations and seating arrangements for its fashion show (Moore, 2010). This type of technology could be developed for use in the LMFF opening runway show.Environmental trendsRecently, an honorable fashion forum has developed a mission to supportandpromotesustainable practices, facilitatecollaboration, raiseawarenessand provide thetoolsandresourcesneeded to reduce poverty, reduce environmental damage and raise standards in the fashion industry (Ethical Fashion Forum, 2011). Therefore, the push to become green is fairly large on fashion shows and designers. nerd AnalysisSTRENGTHSWEAKNESSESEstablished in 1996Unique LOreal brand imageNot for profit organisationStimulates sales within Melbourne and se veral brandsPresents Melbourne as a concenter of design superiorityDiverse range of activitiesUniqueStrong brand namesGood reputationPopular shows created annually/positive track indicateStaff attitude and opinionsStaff expertise and experienceExisting media profile/reputable media partners or sponsorsLocationCelebrity attractionAlthough variety of offerings, certain markets are not focused onPerception that customers may already know whats of offerLack of detailCurrent marketing campaigns are shallow and not environmentally friendlyOPPORTUNITIESTHREATSIncrease visitors and attract touristsBoost retail sales and economyExposure for sponsors/volunteersUpcoming designers and existing designers to showcase talentBuild reputation of MelbourneOpportunities for the LMFF to create something differentCompetition/growth of other tourism areas in MelbourneLimited financeInfrastructure renewal due to increase of visitorsSafety and gageMajor events throughout the year that target market pref er to spend time and money onHard to create niche products/services due to continuously changing environmentIncrease in push to become greenTarget MarketConsumer InformationThere are three types of target markets primary feather approximately 50% of attendees, require a small amount of marketing costs, go for the fashion and are loyal to the event.Secondary approximately 30% of attendees, require a slightly larger amount of marketing costs, use the fashion event as a social experience.Tertiary approximately 20% of attendees require a large amount of marketing costs go as its an event close to home.Target Markets and Market SegmentationMarket queryFor the purpose of improving the LMFF event and in order to determine the characteristics of the primary, secondary and tertiary target markets, secondary research has been used. This instruction has not been directly extracted from the audience, but instead from a variety of sources. A useful way in identifying the reasons why several ta rget markets visited LMFF was to create a brand bullseye, which takes into account a variety of emotional and functional perceptions, opinions and hot buttons (Skildum-Reid et al, 2007), see appendix 1.Consumer SegmentationThe primary target market are associated with the fashion world and are visiting the event to connect with designers, musicians, consumers, and retailers. In other words they are high profile guests who have been actively engaged with the festival throughout its history and put out to support LMFF into its future (LOreal Melbourne Fashion Festival Pty Ltd, 2011). The secondary target market enjoys socialising, spending a large amount of disposable income and are easily influenced by peers and the media. The tertiary are people that are interested in the arts, but use location and convenience to satisfy their needs and wants.DemographicsVariablesTarget MarketPrimarySecondaryAge21 5018 30GenderFemale and MaleFemale and MaleMarital StatusNoNoEducationYesYesChildre n living at homeNoNoIncomeMiddle to upper class, large amount of income, between $50 000 $110 000Lower class, large amount of disposable income, equal to or less than $30 000Internet use/ typeHigh/BroadbandHigh/BroadbandOnline get habits strong pointHigh and know how to buy online tickets, etcTelevision viewing preferencesPay televisionPay television and free to air televisionTransport usebuck privatePublic and PrivateBeverage and food preferencesExpensive and prefer alcohol and tea/coffeeCheap and prefer alcohol and sweet drinksEmployment lieu/occupationEmployed, usually in the fashion industryStudent, unemployed or new workerLocationBoth domestic and internationalDomestic and urban/metropolitan areas(Information collected from EIT Inc, 2005 Frankie, 2011 Fashion TV, 2011)PsychographicsVariablesTarget MarketPrimarySecondaryLifestyleCity weddedEnjoys shoppingQuality orientedFrequent buying behaviorInterested in the arts music, dance etcUpscale and well-offTrendyGlobetrottersVal ue-for-money orientedSocial status activitiesNo major responsibilitiesCity proneBig spendersPersonalityIndependent/Opinion leaderBrand and fashion consciousVery sensitive to advertisingCompetitiveAlways searching for the newest trends and products typical of their social imageInfluenced by peersOutgoingOpinion formersStreet-smart(Information collected from EIT Inc, 2005 Frankie, 2011 Fashion TV, 2011)ObjectivesOverall Business ObjectiveThe overall business objective of this event is to be recognised both nationally and internationally as the leading event of its kind and to stimulate activity across the retail, clothing, footwear, and creative sectors.SMART marketing objectivesThe objectives down the stairs conform to marketing standards of setting objectives which are Specific, Measurable, Achievable, Results oriented, and Time bound (Skildum-Reid et al, 2007).To obtain international and national prime time stories on channel FTV, dissimilar advertisements on national radio stat ion NOVA, and a major advertising campaign with a burnish photo in the magazine Frankie, one month sooner the event.To increase ticket sales domestically and internationally by 10% compared to the previous years opening runway event.To increase awareness and recognition of the brand LOreal in Australia from 20% to 35% by February 2012.To obtain five more sponsors prior to the event in order to increase funds by $cl 000.Marketing StrategiesLink to objectiveRationaleStrategiesMeasurement mechanism1This will achieve a large market penetration in the target markets and will encourage ticket sales beforehand the event1.1 Provide digital footage of highlights of last years event to various television and radio displace bod of televised stories that use the material1.2 grow opportunities for video and audio interviews with designers of the eventNumber of interviews1.3 Create and distribute press kits to local and international mediaQuality and credenza of media kit2This will achieve market growth and showcase the event as being popular and well-known2.1 Release early madam tickets at a discounted price to loyal customersAdvance ticket sales and/or revenue, customer database2.2 Provide online ticket purchases through connection of event website and ticketing company tag end sales and/or revenue, customer database of event and ticketing company2.3 Cross-promote with the event designers, singers and dancers through various advertising campaignsNumber and quality of cross progressions3This will boost ticket sales and product sales before the event due to brand loyalty and recognition3.1 Offer and provide samples of LOreal products to customersNumber and absolute frequency of customer purchases, customer opinion and satisfaction3.2 Cross-promote event with LOreal advertisementsNumber, quality and success of cross promotions3.3 Start an online social summon e.g. facebook to discuss the brand/product/eventNumber of visits/hits/comments/likes/followers4This will al low the event to produce better offerings in regards to the exclusivity of the event and will increase the events profile4.1 Create a sponsorship marriage offer and press kit that stands out from competitorsAcceptance of proposal and number of responses, number of proposals from competitors do PlanActionsAction OfficerTime Frame (months before event)12111098765432 strategy 1.1Action 1.11Contact FTV and NOVA representatives to find out deadlinePublic relations/media groupAction 1.12Collect and compose footage of event and audio interviewsPublic relations/media teamAction 1.13Send to FTV and NOVA by deadlinePublic relations/media teamdodge 1.2Action 1.21Develop an interview scriptPublic relations/media teamAction 1.22Contact agents of designers or designers directly and set up a meeting to interviewPublic relations/media teamAction 1.23Collect and condense interview data into clear informationPublic relations/media teamAction 1.24Send to editor of magazine by deadline along with pre ss kitPublic relations/media teamStrategy 1.3Action 1.31Contact media representatives to find out deadlinePublic relations/media teamAction 1.32Write media release and informationPublic relations/media teamAction 1.33Develop press kits to send to magazinePublic relations/media teamAction 1.34Send to editor by deadlinePublic relations/media teamStrategy 2.1Action 2.11Contact ticketing company to inform them of intention to sell tickets to event, with prices and discharge informationMarketing team/Ticketing manager or assistantAction 2.12Create online flyer to advertise event and early bird discountMarketing teamAction 2.13Send flyer to ticketing company database and event database through both mail and e-mailAdministrationStrategy 2.2Action 2.21Liaise with marketing team of ticketing company about website linkMarketing teamAction 2.22Create link within current event website with information and prices of ticketsIT team, marketing team, ticketing manager or assistantStrategy 2.3Action 2.31Develop a partnership bargainPublic relations, marketing teamAction 2.32Contact agents and set up a meeting to propose potential partnershiparrangementPublic relations, marketing teamAction 2.33Create and edit advertisement/promotionMarketingAction 2.34Inject cross-promotion into publicMarketingStrategy 3.1Action 3.11Contact LOreals sales and marketing team and set up a way to receive an x amount of samplesSales and Marketing teamAction 3.12Contact various intermediaries such as makeup counters, hair salons, fashion magazines to inform about samplesMarketing teamAction 3.13Distribute samples to intermediaries to implement in marketing campaignsSales and distribution teamStrategy 3.2Action 3.21Develop a partnership agreementPublic Relations, marketing teamAction 3.22Contact LOreals marketing team and set up a meeting to propose potential partnershiparrangementPublic Relations, marketing teamAction 3.23Create and edit advertisement/promotionMarketingAction 3.24Inject cross-promo tion into publicMarketingStrategy 3.3Action 3.31Create a user login on facebook.comIT TeamAction 3.32 develop and disseminate information and media on profile page with links to several other pages and event websiteIT Team, media team, marketing teamStrategy 4.1Action 4.11Write a marketing planMarketing teamAction 4.12Identify competitors and sponsorsMarketing teamAction 4.13Write a sponsorship proposal and press kitMarketing teamAction 4.14Send sponsorship proposal and press kit to identified sponsorsPublic relations, marketing teamContact sponsors and decide on sponsorship fundsMarketing teamMarketing BudgetThe marketing budget was based on a calculation of 20% of the total price of 4000 tickets sold in 2011.Ticket costTotal$79 x 4000$316 000$59 x 4000$236 000$39 x 4000$156 000$708 000Average$236 000Total Marketing Budget after 20%$47 200ObjectivesNeedDescription/Calculation of CostsCost1Advertising/publicity costs for Frankie and NOVA and FTVFrankie 3 x Full Page, W 210mm x H 275 mm $4670 each(Frankie, 2011)$14010NOVA 20 x 30 second ads over 7 days, 6am 6pm prime time $50 each(Australia Trade, 2010)$1000FTV 10 x 15 minute shows over 7 days, 7pm 715pm $20 cost per thousand (CPM) of 50, 000(Boone, 2009)$10 000Total$25 0102Mailing costs5,000 x letters $58c each (Australia Post, 2011)$2900Ticketing commission4000 tickets x 10% increase = (4400 x $79) x 0.01 commission$3476Printing costs2 colour copy flyers per A4 page = 2500 x A4 pages $38c each (Officeworks, 2011)$950Website developmentOverall cost (Cmather, 2011)$495Website maintenance30 hours $30 per hour(Cmather, 2011)$900Advertising and promotion for cross-promotion with designersBillboard 6m x 3m for 8 weeks $1500 per 4 weeks and a one off $300 installation cost 2 (halves with cross-promotion)(GOA Billboard, 2011)$1650Total$10 3713Samples cost20 000 samples $10c each$2000Advertising and promotion costs for cross-promotion with LOreal25 x national light weight bus stop advertising $690 each 2 ( halves with cross-promotion) (Adshel, 2011)$8 625Social WebsiteUsage is free$0Distribution costsCovered by LOreal$0Total$10 6254Printing costs20 pages x 100 booklets = 2000 colour pages 0.38c = $760 + 100 booklets x $1.95 each for binding = $195 (Officeworks, 2011)$955Mailing costs$1.20 x 100 booklets (Australia Post, 2011)$120Total$1175Overall total$47 181Monitoring and military ratingObjective 1 Measurement and evaluation mechanisms includeNumber of televised stories that use the materialNumber of gained interviewsQuality and acceptance of media kitContinuous partnerships with companiesObjective 2 Measurement and evaluation mechanisms includeThe difference in the number of ticket sales and/or revenue collected in prior year and current yearCustomer database increase and loyaltyNumber and quality of cross promotionsEmployee satisfactionLMFF annual review statisticsObjective 3 Measurement and evaluation mechanisms includeNumber and frequency of customer purchases/ LOreal annual rev iewNumber and frequency of sample intakeCustomer opinion, satisfaction, perception, and behaviours through surveysNumber, quality and success of cross promotionsNumber of visits/hits/comments/likes/followers on facebook pageIncrease in ticket sales for LMFF overall eventsObjective 4 Measurement and evaluation mechanisms includeAcceptance of proposalNumber of responses from sponsorshipsNumber of proposals from competitors to sponsorsNumber of contracts signed with sponsorships compared to previous years, see appendix 2Sponsorship funds increase and resource availabilitySponsor reliability, efforts made, and perception of eventConclusion and RecommendationsThe LMFF has repositioned one of its most recently popular events called Fashion Full Stop Decades of Australian Fashion. This popularity is proven by creative director, Grant Pearce, who stated in previous years, there hasnt been a show on opening night, theres just been a small presentation but this is a major theatrical show (Mer hab, 2011). This success has been assisted by creating numerous objectives, marketing strategies, and an action plan that concentrates on increasing advertising, sponsorship and sales.The LMFF needs to continuously check and track the success of their initial objectives and modify or maintain the strategies and actions accordingly. These changes need to directly reflect the target markets and their various needs, wants and demands.AppendixAppendix 1.Appendix 2.Principal and regime partners Loreal Paris, province Government VictoriaMajor Partners Herald Sun, David Jones, Sofitel Luxury Hotels, Pacific Brands, Centralpier Spirit of Docklands, SpecSavers, Paper Stone Scissors, Eye Media, Westfield, City of MelbourneEvent Partners Marie Claire, 565 Lasoo, City of Stonnington, Peroni Italy, Colonial First State Global Asset Management, Woolmark, SportsgirlOfficial Product Partners Champagne Devaux, Yering Station, Lavazza, Lexus, Raffaello, Chambord, Sanpellegrino, Toll Ipec, Nine west , kikki.K, Synergy, Steve MaddenPlatinum Partners Chadstone, Deloitte, Victoria Racing Club, Wilson ParkingGold Partners Middletons, Corrs Chambers Westgarth, Deutsche Bank, MyCatwalk.com, Melbournes GPO, Fashion Weekend Melbourne, Image Box, The Just Group, Collins 234, Nikon, QV Melbourne, KookaiMedia Partners Artichoke, WGSN, Frankie Magazine, Cosmopolitan, Vogue Australia, 3AW 693, FASHIONTREND, FashionTV, Harper Bazaar, Grazia, Nova 100.3FM, InStyle, Madison, Avant Card, Hoyts, Yen

Free Essays - Asides in Hamlet :: Shakespeare Hamlet Essays

Free Essays - Asides in Hamlet Asides... what is an asides? Unlike a soliloquy that is spoken when the speaker is the only actor onstage, an aside is spoken by an actor when there be other actors present on the stage. The aside is to a fault meant for the audience, but sometimes an aside is spoken to an actor(s) on the stage, but not to all of the actors on the stage. How do the asides in Hamlet by William Shakespeare effect the kinetics of the play? The asides in Hamlet have several different dramatic functions Some of the asides are used to add a bit of irony to the play, others are premonitions of what is going to happen in the play (one is even an ironic premonition), and yet others (most importantly) can be used to look into the character of the actor by what he says of others or what he says of himself (or too himself), and finally all of the asides have the function o f helping to set the plot of the play. (I use the male gender because I did not encounter an aside from a female).

The Origins Of Our Species Essays -- essays research papers

The latest discovery of a fossil skull in Kenya, more than than three meg age old, once again demonstrates the complex evolution of mankind. The following article examines the evidence and sees how it fits into the ideas of human origin formulated by Frederick Engels more than 100 y spike heels ago."There is a grandeur in this view of life, with its several powers, having been originally breathed into a few forms or into one and that, whilst this artificial satellite has gone make pass on according to the fixed law of gravity, from so simple a beginning endless forms about beautiful and most wonderful have been, and be being, evolved." (Charles Darwin, The Origin of the Species, pp. 459-60, Penguin 1985.)The latest discoveries in paleontology once again reveal the rich and complex evolution of the human species. In March, the powder store Nature reported on a cutting fossil find in Kenya of a 3.5 million year-old skull. Originally, it was vista that the human li nkage had been traced back to an ancestral genus called the Australopithecines (the " Confederate Ape"), the most famous remains being Lucy, discovered by D.C. Johanson. These proto- populace roamed the savannahs and Rift Valley of Africa more than 3 million years ago, and are at hand(predicate) to modern humans than apes. However, new evidence suggests that the Australopithecus family was non the only hominid species to have existed at this date.Nature describes a new species - Kenanthropus platyops - with a much at onceter face than either Australopithecine. "Kenyanthropus shows persuasively that at to the lowest degree two lineages existed as far back as 3.5m years," said Meave Leakey of the Kenya national museum. It is clear that the evolutionary tree diagram is far bushier that at first appeared. While the human lineage split from that of the African apes some 5-10 million years ago, this new evidence suggests possible new lines from which humans evolved. It shows a far greater diversification of human evolution prior to the emergence of the Homo genus.The newly discovered skull has a small ear hole, like those of chimpanzees. However, it shares different features of early hominids, such as a small brain. But there are other striking differences, including tall cheekbones, small odontiasis and a flat plane beneath its nose bone, giving it a flat face appearance. The praise face - a feature once thought distinctly human - arises primaril... ...ical view of evolution, called punctuated equilibrium. Gould has recognized Engels contribution, describing his essay on human origins as "a brilliant expose." However, notes Gould, it "had no visible impact on westerly science." (Ever Since Darwin, p.210)"All deserve for the swift advance of civilization was ascribed to the mind, to the development and activity of the brain", wrote Engels. "Men became accustomed to explain their actions from their thoughts, ins tead of from their needs... And so there arose in the course of time that idealistic outlook on the world, has dominated mens minds. It still rules them to such a degree that even the most materialistic vivid scientists of the Darwinian enlighten are still unable to form any clear idea of the origin of man, because under that ideological influence they do not recognize the authority that has been played therein by labour."The latest discoveries in this field of human origins are a testimony to Engels thought and contribution, not least the discovery of Kenanthropus platyops. It is a confirmation of the method of dialectical materialism, the only consistent scientific outlook of the world. The Origins Of Our Species Essays -- essays research papers The latest discovery of a fossil skull in Kenya, more than three million years old, once again demonstrates the complex evolution of humankind. The following article examines the evidence and sees how it fits into th e ideas of human origin formulated by Frederick Engels more than 100 years ago."There is a grandeur in this view of life, with its several powers, having been originally breathed into a few forms or into one and that, whilst this planet has gone cycling on according to the fixed law of gravity, from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved." (Charles Darwin, The Origin of the Species, pp. 459-60, Penguin 1985.)The latest discoveries in paleontology once again reveal the rich and complex evolution of the human species. In March, the magazine Nature reported on a new fossil find in Kenya of a 3.5 million year-old skull. Originally, it was thought that the human linkage had been traced back to an ancestral genus called the Australopithecines (the "Southern Ape"), the most famous remains being Lucy, discovered by D.C. Johanson. These proto-humans roamed the savannahs and Rift Valley of Africa more than 3 mill ion years ago, and are closer to modern humans than apes. However, new evidence suggests that the Australopithecus family was not the only hominid species to have existed at this time.Nature describes a new species - Kenanthropus platyops - with a much flatter face than any Australopithecine. "Kenyanthropus shows persuasively that at least two lineages existed as far back as 3.5m years," said Meave Leakey of the Kenya national museum. It is clear that the evolutionary tree is far bushier that at first appeared. While the human lineage split from that of the African apes some 5-10 million years ago, this new evidence suggests possible new lines from which humans evolved. It shows a far greater diversification of human evolution prior to the emergence of the Homo genus.The newly discovered skull has a small ear hole, like those of chimpanzees. However, it shares other features of early hominids, such as a small brain. But there are other striking differences, including tall ch eekbones, small teeth and a flat plane beneath its nose bone, giving it a flat face appearance. The flatter face - a feature once thought distinctly human - arises primaril... ...ical view of evolution, called punctuated equilibrium. Gould has recognized Engels contribution, describing his essay on human origins as "a brilliant expose." However, notes Gould, it "had no visible impact on Western science." (Ever Since Darwin, p.210)"All merit for the swift advance of civilization was ascribed to the mind, to the development and activity of the brain", wrote Engels. "Men became accustomed to explain their actions from their thoughts, instead of from their needs... And so there arose in the course of time that idealistic outlook on the world, has dominated mens minds. It still rules them to such a degree that even the most materialistic natural scientists of the Darwinian school are still unable to form any clear idea of the origin of man, because under that ideological influence they do not recognize the part that has been played therein by labour."The latest discoveries in this field of human origins are a testimony to Engels thought and contribution, not least the discovery of Kenanthropus platyops. It is a confirmation of the method of dialectical materialism, the only consistent scientific outlook of the world.

Differences Between Bureaucrats And Aristocrats In Government :: essays research papers

Bureaucrats and aristocrats, the former evident in the establishment in the Tang dynasty (617-907) and the ladder pronoun in the organization of Heian Japan. Both are dissimilar in many different aspects, such as within government, government structure, law, economy, and society.A bureaucrat can be defined by the following an appointed government official with certain duties and responsibilities defined by disposition in the bureaucracy. A bureaucrat is more dependent on the government than an aristocrat because official ability comes from official appointment through the bureaucracy (Class Lecture, Oct. 16, 97). Bureaucracy first replaced aristocracy in the Tang dynasty, under the rule of Empress Wu (625?-706?, r.690-706) bureaucracy was expanded by furthering enlargement policies and supporting the examination system. Positions in government were filled through the examination system, and people who passed were called the literati. When champion held this title of literati, you were considered intelligent and were considered to have high status (TA session, Oct. 28, 97). "They were a group of smart guys with a good education." (Steve, TA session, Oct. 28, 97). This of course deprived the hereditary aristocracy of power they had enjoyed during the period of division, when appointments had been made by recommendation, and opened government service to a somewhat wider class of people... (Schirokauer, p.103). For the first time, men who entered office through examination could attain the highest office, even that of Chief Minister. Examination graduates earned (earn universe the operative word) prestige, and even though officials still entered government by other means such as family connections, at the same time the literati and thus the bureaucrats were gaining authority, jurisdiction, and power. And thus, one could see this shifting of supremacy from the aristocracy to the bureaucracy.Government in the Tang dynasty was regulated by the Tang ju ral codes, a system of laws written by legalists which consisted of a system of rewards and severe punishments (TA session, Oct. 28, 97). These legal codes were administrative reporting what the state could do and what the subjects could not do. This is an important point in that, this showed the subjects possessed little power, the Tang legal codes are the opposite of any laws of present day, these legal codes protected the government and not the people. Government needed the subjects only to provide for taxes (revenue), labour (grain) and military (soldiers) reasons. A deathlike subject was not as useful as a living subject.

The Test :: Original Writing Personal Narrative

Eyelids drooping, eyes watering from the constant yawns, the birds are not even awake singing their happy songs, but here I am up at four thirty in the morning cracking open my books to study. Why am I doing this? I just went to bed less(prenominal) than seven hours ago after a two hour study session. The reason I put myself through this ordeal is to shake promoted. In the tune Force we take campaign to progress in our careers and get shuffling the next rank or stripe. This time Im studying to make Master Sergeant, E-7. I usually start out 6 months before the test, this time its 8. Last year I missed being promoted by 4 points. I refuse to let that happen again. That is why Im studying like my life depended on it. My examination date is unaccompanied a couple of days away and I start to panic. Did I cover all the material? What if I freeze up in the testing room? What if Im late and they dont let me test? I was starting to lose my mind. I had studied so oftentimes that the thi ngs I fancy I knew started to confuse me. Facts started running together like a race in my mind, useless dates in Air Force taradiddle that meant absolutely nothing to me at this point in my exhaustion.Why dont you take a break, honey my husband said to me as he found me staring into the computer screen. Its still early come back to bed. I stared at him like he was the devil. Thanks for reminding me, I thought to myself. Only a couple more hours and Id have to get Lexus out of bed, fix lunches for the day, and get myself together. Not yet, I told him. average let me go over this last section and then Ill be done. Yeah right, he said as he left the room.Sleep was something I was not interested in these days. As if I did not have enough to worry about. After I got this test behind me I would be fine. I could get back to being normal and doing some of the things that I had not been able to do. I wanted to get back outside to play with my daughter the playground was calling my name. I wanted to go to bed at a decent hour.

Salmonella Typhi (typhoid Fever) :: essays research papers

Salmonella Typhi is a very contagious infection in the intestines that affects the whole body. It is called by a bacteria called Salmonella Typhi that is found in the stools of an infected person. Most people in the coupled States get typhoid as a result of visiting other country.Typhoid is spread when a person eats food or water contaminated by human waste (stool or urine) containing Salmonella Typhi bacteria.Typhoid pyrexia mostly preys upon people from the United States who visit other countries, because in a foreign country food and drink may have been handled by a person who is shedding Salmonella Typhi or if the bacteria gets into the water you use for washing or drinking.Salmomella Typhi hides in beverages, most commonly milk or water. It also hides in food that is usually a foreign delicacy of some sort that has been contaminated by Salmonella Typhi in some way.Typhoid fever usually causes postgraduate fever, head ache, sore throat, vomiting, diarrhea, pare down rash, we akness, or inability to think clearly. The symptoms take about two weeks to go away if they dont lead to death.This bacterial pathogen is considered extremely dangerous and is probobly armed. Salmonella Typhi has been on the loose for galore(postnominal) years and was cuased a lot of havoc and done a lot of damage over the years. Typhoid fever affects 17 million people worldwide every year, with approximately 600,000 deaths.To protect yourself from typhoid fever, aviod risky food and drinks and get vaccinated aginst typhoid fever, and wash your hands guardedly a lot to exculpate sure you have not touched something infected with Salmonella Typhi.Salmonella Typhi (typhoid Fever) essays research papers Salmonella Typhi is a very contagious infection in the intestines that affects the whole body. It is called by a bacteria called Salmonella Typhi that is found in the stools of an infected person. Most people in the United States get typhoid as a result of visiting another countr y.Typhoid is spread when a person eats food or water contaminated by human waste (stool or urine) containing Salmonella Typhi bacteria.Typhoid fever mostly preys upon people from the United States who visit other countries, because in a foreign country food and drink may have been handled by a person who is shedding Salmonella Typhi or if the bacteria gets into the water you use for washing or drinking.Salmomella Typhi hides in beverages, most commonly milk or water. It also hides in food that is usually a foreign delicacy of some sort that has been contaminated by Salmonella Typhi in some way.Typhoid fever usually causes high fever, head ache, sore throat, vomiting, diarrhea, skin rash, weakness, or inability to think clearly. The symptoms take about two weeks to go away if they dont lead to death.This bacterial pathogen is considered extremely dangerous and is probobly armed. Salmonella Typhi has been on the loose for many years and was cuased a lot of havoc and done a lot of dama ge over the years. Typhoid fever affects 17 million people worldwide every year, with approximately 600,000 deaths.To protect yourself from typhoid fever, aviod risky food and drinks and get vaccinated aginst typhoid fever, and wash your hands carefully a lot to make sure you have not touched something infected with Salmonella Typhi.