Marketing the public libraries

This website bases its maps from the surveys conducted by the 2005 American participation survey (http//www. nkca. ucla. edu). It explains what the survey is ab by which is to collect housing, demographic and socioeconomic information. This is do from the US households. The website highlights the fact that the American Community Survey (ACS) replaced the decennial census. It in any case points out that the ACS is more advantageous than the decennial census because it is conducted each year instead of every ten years (http//www. nkca. ucla. edu).The website also makes known the year that ACS was implemented which is 2005. It goes out front to name those who were involved in the pilot project that involved picky tabulations of geographies. It also notes that the center for neighborhood knowledge ensures that the knowledge is availed to the public. It also highlights the uses of the data gotten by the ACS and this includes developing as well as refining policies and also programs , supplement the data gotten from other sources and also to help in identifying the take of the community and also prioritizing these needs.ACS has a vision of working with the Bureau of the count to annually update their information. Albright K. S. May/June 2004 ENVIROMENTAL SCANNING RADAR FOR SUCCESS data Management Journal Summary In this journal, the writer starts off by noting the grandeur of success in any organization. Albright goes onward to explain what environmental scanning is and why it is done. She identifies the relationship that is found among the environment, markets and strategic intentning in an organization.Once an organization has looked into its internal environment, it then looks at the external environment. The writer goes ahead and passs the reasons for this environmental scanning which are to focus on customers, suppliers and rivalrys and their intricate relationships(Albright K. S. 2004). there is an explanation of how environmental scanning works. It conducts a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. This helps the organization in analyzing the community, which is the environment, and also helps it know how to advertise their services.The writer ends by identifying any barriers to telling environmental scanning. market externalise 1. Kassel, A. 1999. How to Write a Marketing Plan (Vol. 13 no. 5). Retrieved on 13th Sept 2007 from http//infotoday. com/mls/jun99/how-to. htm Summary In this volume, Kassel identifies why the libraries have been forced to go for market in the driving to increase their amount of money they make and also their client base. This is because their biggest competitor is the Internet, which is deemed more convenient by students and researchers.The writer goes ahead to identify and chalk out seven steps that are necessary in the creation of a market plan. She outlines them in the following sequence prepare a missionary post statement, list and describe target or niche mar kets, describe your services, spell out marketing and promotional strategies, identify and understand the competition, establish marketing goals that are quantifiable and finally monitor your results carefully(http//infotoday. com).She goes ahead to give some tips and hints to those who are new to marketing. She urges them to concentrate on getting semipermanent customers, know why customers come back, to be foc employ on their targets and not waste their efforts with non-targets, to be persistent and prepared and finally to be neer afraid of failure as it is bound to happen and when it does, the strategy used needs to be changed. The writer ends by assuming that this outline is very a success plan. 2. Summey T.P If You Build it Will They Come? Creating a Marketing Plan for Distance Learning Library Services- 2004. The Haworth Press Inc. In this volume, Summey acknowledges the importance of people especially the distant students and also the brand identity which refers to a lot i ncluding services provided by the program library in the expansion of library services peoples importance in the success of library services expansion (Summey, 2004). The writer goes ahead to explain what is a marketing plan and how it is created.The writer also identifies the objective of a marketing plan as being identification of marketing issues, development of goals and finally how to total progress. The budget is also included in the plan the plan is to populate of the mission statement, library or community analysis, goals and objectives, marketing strategy and methods to adjudicate results (Summey, 2004). The plan is to begin with an executive summary, the table of content, a SEDT analysis, a description of the market, mission and vision, goals and objectives, implementation and finally assessment and evaluation.