Consumer attitude and behaviour toward online shopping at Amazon

Consumer attitude and demeanor toward online obtain at viragoThe principal(prenominal) purpose of this research is to analyse online consumer behaviour in a systematic way. What factors affect online shopper while making the finale to corrupt goods and proceedss from internet, to deprave more items and give culture rough(predicate) the growth from website. Online obtain is the process of buying goods and services d i internet. Since the teaching of World Wide Web, retailers sought to sell their goods and services through internet. Shoppers domiciliate visit web site and shop just sitting in form of computer. Consumer can buy anything from online such as books, households product, toys, hardw ar and package etc.Moreover, in just fewer decade the internet has effect more popular to Adult and young shopper because the internet offers significant Advantages. baron of the internet contains wide range of collecting information, supplying a service or purchasing a prod uct. It offers you to Access to products and services which are not handy in local market. Online shopping is described as a computer act performed by a consumer via a computer establish interface, where consumers computer is machine-accessible to retailers digital storefront through a vane (Haubl Trifts, 2000). Online shopping allows for choose options beyond the traditional way that whitethorn be more time consuming. It can sustain you to search roughly product in details and make comparison of tolls and characteristic before you finalise to buy a product..An online personal credit line must have their different individualism from their competitors so that it can sustain in argumentation market among different online websites. Consumer satisfaction is vital factor for the online business to remain competitive. Steady customers, overly providing steady revenue, are necessary as it helps businesses obtain more customers through the act of referral (Kumar 2001). Online sh opping is described as a computer activity performed by a consumer via a computer based interface, where consumers computer is connected to retailers digital storefront through a network (Haubl Trifts, 2000).ORGANIZATION circumstance AMAZON.COMAmazon was the first online bookstore and one of the largest bookstore and online store in global market. Founded in 1994 by Jeff Bozos, in 2004 it was in number one position in online services. Now it has 64 million consumers in more than 150 countries, 900,000 programmers linking with Amazon. Amazon sells directly wide range of product, books, music videos, mp3 DVDs. robes and kitchen items electronic goods and others. Even though company has highs and lows, Amazon able to manipulate the problems and sustain in competitive market. The company similarly used few strategies to leave behind their competitors like EBay. (Brynjolfsson Urban 2001).Moreover, improving of the company management, reading to its employees and applying the advan ce technologies make more effective to the position of amazon.com. dress up ANAYSIS OF AMAZON.COMThe nerd analysis is one essential tool for business to understand and neb internal and external environments where company function. SWOT is short form of Strengths, weaknesses, Opportunities and threats. SWOT analysis offer a high quality outline for evaluate position, strategy and direction of organisation. It is alike useful for strategic planning, competitor paygrade marketing. SWOT analysis can assist to discover opportunity that business can take advantage of market and understanding the weaknesses company can reduce threats.StrengthsDiversified product such as books, CD/DVD. It also has provided additional consumer in other product areas and indicates strategic movement to the business to grow through new consumer bases.User reviews are seen as a positive attribute to share information and provide feedback which can help to stimulate sales.WeaknessesIt sells verity of produc t in different sectors, the company may lack the flexibility that some of its competitors possess.The focus on technology is quite an important for online retailers. The system requires constant maintained in order to suss out consumer satisfaction by providing service without any delay.OpportunitiesAmazon could collaboration with the humans sector like British library, that users will use it as habitual libraries which also cover rare and old books.It can partner with versatile e-retail companies, in 2004 Amazon buy chinas biggest retailer joyo.com. it retails toys, movies and music at discounted priceThreatsBeing a global retailer, Amazon can face policy-making problems in the countries where it operates.Advance development in technology which could change the markets competency challenge the company to adopt these changes.RationaleThis research proposal is intractable to discover about the proposed topic due to my experience in online shopping at amazon.com.There are some reasons why shopping at Amazon.com is better than visiting high street shops. The web is open 24/7/365 we can find anything on it.Research objectiveThe main intension of this proposal is to conduct an experimental research on the consumer attitudes and behaviours for online shopping. It also carries out primary and secondary research and re evaluate interconnectedness literatures on consumer behaviour towards online shopping. Online shopping primarily change the way shoppers buy goods and services. What factors affect online consumers behaviour? The main objective of this study is to analyze online consumer behaviourThe focus of this research project address following objectivesTo range recognise factors influencing online consumer behaviour.save time and money and evaluate prices from website to websiteOnline retailers sell the product at a less price due to fewer operation cost.4. To look for the success of Amazon.To identify how competitors compete with Amazon.To identify the competitorsDirect CompetitorsIndirect CompetitorsTo identify how competitors compete with Amazon.Research questionsOnline shopping is good or bad?What are the difference between traditional shopping and online shopping?Why do consumers and businesses use the internet when they buy or sell the product?How salubrious do consumers know about their rights and businesses know their responsibilities, when they use internet as a retail channel?What problems do shoppers and business encounter when they buy or sell online? And how well they resolve it?Mythology7.1 Research name and design adoptedThe intention of this proposed is exploratory pretty than explanatory. This research will borrow grounded hypothesis developed by Glaser and strauss. According to Glaser and struss , research is mainly the check of theory or the growth of the theory through logical debate slightly than from experimental entropy. (Glaser and strauss, 1967). Grounded theory mainly focuses on systematic qualitati ve process for creating a theory that explicates concepts, procedure, action or interaction about the topic. According to Kotler the purpose of exploratory research is to collect preliminary data that will facilitate describe and suggest hypotheses. (Kotler et al 2006).Data accumulation methods7.2 a) Sampling methodsSampling methods are classified in two types, luck and non prospect.The shoppers of Amazon are taken as a population. The population of Amazon is too large to attempt the survey of all its members. In non probability sampling method a small number of groups represent the population. So in this research non probability sample is suitable.7.2 (b) size of the sampleA subset of population called size of sample. Sample contain..7.3 (c) sampling techniquesParticipant observation querysInterview is one of the common methods of data collection in qualitative research.A semi structure interview method will be attach to know what factors are important to online shoppers. This m ethod allow to interviewee to talk about their opinions on the particular subject. Researcher can receive and give information related to the topic.http//www.mba-tutorials.com/marketing/248-amazon-swot-analysis.htmlCONCLUSIONThe proposed of this research proposal is conducting a radical analysis of online consumer behaviour and factors which are most essential for online consumer in diverse aspects. Price is the most important factor that effect consumers buying decision.passportThis study provides some factors which are effect online consumer behaviour. It also suggest that to reap and retain consumer online businesses have to adopt cost saving strategy which helps to join on buyers demand.Ref.Brynjolfsson, E Urban, GL (eds.) 2001, Strategies for E-business success, Jossey-Bass, San Francisco.http//www.mba-tutorials.com/marketing/248-amazon-swot-analysis.htmlHaubl, G. Trifts, V., Consumer Decision Making in Online obtain Environments The Effects of Interactive Decision Aids, Marketin Science, Vol. 19(1), 2000, 4.Kotler et al. 2006, p.122, Principles of Marketing , 3rd edn, Frenchs Fores, Pine constitute Press http//en. /Exploratory research.com